Wasamedia officially launched the PappaRich app in Sydney’s Martin Place with a creative pop-up kitchen concept. People were required to download the app in return for a free PappaRich mini meal. The day generated huge queues with over 500 app downloads and massive brand awareness for the national Malaysian chain. Wasamedia backed this up with a tailored digital strategy and in-store activity which has seen the app achieve over 30,000 downloads so far!