Soul Origin Edible Billboard

A highlight of our ongoing work for healthy fast food brand
Soul Origin was a creative activation held in Sydney’s Martin Place. 

Soul Origin

Utilising an innovative “Pay by Instagram” concept, we installed a huge edible billboard covered in fresh fruit and vegetables as a visual cue for passersby to post to their Instagram channel in return for a free Soul Origin meal.

Soul Origin

The event saw an increase of over 1000 followers for the Soul Origin Instagram channel within a day, along with hundreds of thousands of eyeballs on the brand.

Soul Origin

Soul Origin

Soul Origin

Soul Origin

Soul Origin

Soul Origin

Soul Origin

Soul Origin

Soul Origin

Soul Origin

Soul Origin

BACK TO GALLERY

TALK TO US

Our office in Darlinghurst’s vibrant Stanley St is where you’ll find our team
(and our office bulldog Ziggi).
We’re a friendly bunch of people – give us a call or drop us a line below.

info@wasamedia.com

02 9360 7227
79 Stanley St, Darlinghurst NSW 2010

CONTACT



WANT PR + SOCIAL HACKS + TIPS FROM THE EXPERTS?

Sign up to our newsletter for weekly Wasa updates