Soul Origin Edible Billboard
A highlight of our ongoing work for healthy fast food brand
Soul Origin was a creative activation held in Sydney’s Martin Place.
Utilising an innovative “Pay by Instagram” concept, we installed a huge edible billboard covered in fresh fruit and vegetables as a visual cue for passersby to post to their Instagram channel in return for a free Soul Origin meal.
The event saw an increase of over 1000 followers for the Soul Origin Instagram channel within a day, along with hundreds of thousands of eyeballs on the brand.