Anantara Brand

Large scale PR: International hotel brand launch in Australia

Australia

Securing PR over $50 million for the Anantara Hotels brand to establish them as a key name in Australian tourism.

Wasamedia was tasked with launching the global Anantara Hotel brand - a five star, luxury hotel group with 35 properties worldwide, within the Australian market. Over an eight-year period, Wasamedia launched the hotel’s portfolio to high profile Australian media, establishing the brand as a recognised name for Australian’s. Strategic PR activity included the monthly communication of all global press material to our media contacts, organising and hosting media famils, liaison for media requests and managing launch events.

Key outcomes

  • Generating over 50 million dollars of PR coverage during our 8-year tenure
  • Securing an 8-page print feature (including front and back page cover) of Australia’s high profile Qantas Magazine, amongst other incredible print and broadcast coverage
  • Establishing Anantara Hotels within the Australian market, with the hotel’s portfolio now being a popular choice for travelling Australians

Industry

  • Travel / Hotels
  • New Winery/Vineyard

Services

Main image

"Wasamedia invested time and attention to really understand who we were and what we wanted and went the extra mile to get results the we needed. Wasamedia have been instrumental in growing awareness for Anantara Hotels, Resorts & Spas in the Australia market and we truly appreciate everything they have done for during our 8 year long partnership."

Marion Walsh Hedouin

Anantara Hotels

People involved

David Wasserman
David Wasserman

Director

Tori McPherson
Tori McPherson

Account Manager

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