Anantara Layan Phuket

Social media strategy takes Anantara Layan to a new level

Phuket, Thailand

5-Star property - Anantara Layan's USPs leveraged via social media & supported by smart advertising.

Wasamedia facilitated a comprehensive content creation trip with videographers and photographers to capture the properties USPs and in turn created a tailor-made social media campaign to better represent the property to an online audience. We supported this social media content with a huge geo-targeted advertising campaign to ensure the content was exposed to the right audiences at the right times.

Key outcomes

  • 80% increase in followers from 6,418 to over 11,300 in 6 months
  • An average engagement of 3,499 per post
  • Advertising campaign generated over 7,359 website clicks!
  • Awareness of the major F&B offerings (zuma and Dee Plee)
  • Creating a feed that accurately reflects the luxury resort and residences of the property
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“I’ve been working with Wasamedia on the Minor Hotels portfolio for many years in which time they’ve consistently showcased their strong knowledge and understanding of the travel industry with outstanding results. I’ve had the pleasure of working with the team on successful media familiarisations, events, hosted dinners and general hotel PR and in each case they’ve demonstrated that they can work with a brief and provide expertise and results throughout each campaign.”

Karl Webster

Area Director of Public Relations and Communications.


People involved

Lisa Rubner
Lisa Rubner

Digital Strategist

George Redmond
George Redmond

Director

David Wasserman
David Wasserman

Director

Tori McPherson
Tori McPherson

Account Manager

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