Anantara Layan Phuket

Social media strategy takes Anantara Layan to a new level

Phuket, Thailand

Anantara Layan Phuket Resort - Smart, strategic and highly successful social media management and digital advertising.

Wasamedia facilitated a comprehensive content creation trip with videographers and photographers to capture the 5-star luxury resorts unique service propositions and create a tailor-made social media campaign to represent the property to its targeted online audience.

Key outcomes

  • 80% increase in followers from 6,418 to over 11,300 in 6 months
  • An average engagement of 3,499 per post
  • Advertising campaign generated over 7,359 website clicks!
  • Awareness of the major F&B offerings (zuma and Dee Plee)
  • Creating a feed that accurately reflects the luxury resort and residences of the property

Industry

  • Hotels / Resorts

Services

Main image

“I’ve been working with Wasamedia on the Minor Hotels portfolio for many years in which time they’ve consistently showcased their strong knowledge and understanding of the travel industry with outstanding results. I’ve had the pleasure of working with the team on successful media familiarisations, events, hosted dinners and general hotel PR and in each case they’ve demonstrated that they can work with a brief and provide expertise and results throughout each campaign.”

Karl Webster

Area Director of Public Relations and Communications.

People involved

Lisa Rubner
Lisa Rubner

Digital Strategist

George Redmond
George Redmond

Director

David Wasserman
David Wasserman

Director

Tori McPherson
Tori McPherson

Account Manager

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