Anantara Maldives

A brand and eCommerce campaign that delivered incredible ROI!


Anantara Maldives achieved sales growth via ‘Instagrammable’ social content & an eCommerce campaign.

In 2017 Wasamedia was briefed to assist with declining room sales across Anantara’s prestigious Maldives property, Anantara Kihavah (KIH). The resort is widely regarded as the ‘jewel in the crown’ of Minor Hotel Group’s (MHG) 150 properties, with many celebrity fans. Wasamedia was tasked with creating ‘Instagrammable’ social content as well as an eCommerce campaign to drive awareness through to sales.

Key outcomes

  • Luxury Travel Advisor World’s Most Instagrammable Hotel – this award generated unprecedented PR to the value of over $1m
  • Sales results tracked from Facebook analytics across a 12-month period was 15 times the expected result
  • Increase in Facebook followers of 24% and Instagram followers of 21% over a 12-month period
  • Organic Instagram postings from hotel guests more than doubled and made up to 20% of our content over a 6-month period
  • Total campaign reach of 3,500,000+ people, almost four times the client target
  • NSW winner of the best Digital campaign – PR Golden Target Awards, Australia
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“Wasamedia was our social and digital agency tasked with managing four high-profile Maldivian resort properties. Wasamedia planned and managed a content creation trip to the Maldives with their team of videographers, photographers and influencer models. The Wasamedia team are well connected and have an excellent eye for high-performing content. The content produced by them was then used as part of their social media strategy for the properties. During the period of the campaign, we saw significant uplift in followers, engagement, and substantial sales directly from their digital activity. I would happily recommend their content creation, social media and digital services!”

Lisa Jahobssen

Anantara Hotels

People involved

George Redmond
George Redmond


Lisa Rubner
Lisa Rubner

Digital Strategist

Tori McPherson
Tori McPherson

Account Manager

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