Bake Bar

Creating a brand – making Bake Bar into a household name

Sydney, NSW

Wasamedia built a social media following for Bake Bar to establish them as one of Sydney's top bakeries.

Wasamedia worked with Sydney bakery and café, Bake Bar, to build a social media following and establish them as one of Sydney’s top bakeries, using quality content creation and a customised media strategy to transform its brand image and boost its awareness. Since our work began in 2016, Bake Bar has experienced success after success across social media and mainstream media, as well as, gaining significant notoriety after winning multiple awards.

Key outcomes

  • Development of a consistent brand image through customised content creation and graphic design
  • Building a social media following of over 10,000 people on both Facebook and Instagram
  • Ongoing publicity and influencer coverage to maintain awareness
  • Facilitating the entry and win of multiple awards including; ‘Best Bakery in Sydney’ at the 2017 TimeOut Sydney Awards, Young Entrepreneur of the Year at the 2017 NSW Business Awards, and State Finalist for ‘Excellence in Business’ at the 2018 NSW Business Awards
Main image

“I have worked with Wasamedia for over 4 years. Over this time, they have helped us secure multiple awards and grown our digital presence and brand awareness for all stores.”

Rafi Aruch

Bake Bar

People involved

Regina Lee
Regina Lee

Account Manager

Emily Brex
Emily Brex

Account Executive

Sophie Roberts
Sophie Roberts


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