Barrack Place

Launching Sydney’s newest dining precinct in the CBD, Barrack Place

Sydney CBD, NSW

Wasamedia launched, Barrack Place, a next-generation workplace and laneway retail precinct lined with trendy eateries.

Through strategic use of PR, digital advertising, influencer and media engagement, a BOT campaign and a free public event Wasamedia successfully launched the eatery into the Sydney dining scene.

Key outcomes

  • Management of a successful commercial event for investors and stakeholders of the precinct
  • An outstanding public event attended by hundreds of patrons throughout the course of the afternoon
  • Media coverage from key targets including Broadsheet, Concrete Playground, Delicious, Gourmet Traveller and Urban List
  • Combined reach of over 1,000,000 people through PR, social media and the BOT campaign

Industry

  • Retail Precinct
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“We were impressed by both events that Wasamedia managed for the launch of our new precinct. Wasamedia provided knowledge and clear communication throughout the campaign, and we were very pleased with the results.”

Emma Fletcher

Investa (Barrack Place)


People involved

George Redmond
George Redmond

Director

Tori McPherson
Tori McPherson

Junior Account Manager

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