Launching a new specialty coffee location to a local Sydney audience
Sydney, NSW
Gypsy Espresso is a popular specialty coffee brand and café in Sydney, who recently launched its second café, Went to See the Gypsy in Alexandria.
Wasamedia were engaged to reinvigorate Gypsy Espresso’s social media presence considering the opening of their second café Went to See the Gypsy. Alongside thumb-stopping social media content and a strong PR campaign, the café has become one of the most popular venues in Alexandria.
Key outcomes
Securing over thirty pieces of print and online coverage PR campaign
Securing video segments with well-known trade publication, Hospitality Magazine
A modernised, cleaner brand look and content style