Gypsy Espresso

Launching a new specialty coffee location to a local Sydney audience

Sydney, NSW

Gypsy Espresso is a popular specialty coffee brand and café in Sydney, who recently launched its second café, Went to See the Gypsy in Alexandria.

Wasamedia were engaged to reinvigorate Gypsy Espresso’s social media presence considering the opening of their second café Went to See the Gypsy. Alongside thumb-stopping social media content and a strong PR campaign, the café has become one of the most popular venues in Alexandria.

Key outcomes

  • Securing over thirty pieces of print and online coverage PR campaign
  • Securing video segments with well-known trade publication, Hospitality Magazine
  • A modernised, cleaner brand look and content style
  • Increased brand awareness
  • Amplified social media engagement
Main image

“Wasamedia’s PR and social media campaign made a real difference to our business - I would happily recommend their services to anyone.”

Mario Szuzs

Owner Gypsy Espresso

People involved

George Redmond
George Redmond


Sophie Roberts
Sophie Roberts


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