PappaRich Brand

Transforming the social media presence for PappaRich Australia


PappaRich Australia's social media presence transformed using creative content and a strategic amplification strategy.

Our creative, thumb-stopping content and amplification strategy helped to engage and educate consumers.

Key outcomes

  • Significant increase in engagement on both Facebook an Instagram
  • Strong visual brand identity established through consistent and creative content
  • Development of engaged digital communities of over 20,000
Main image

“PappaRich has worked with Wasamedia for over 5 years and during this time they have launched many creative activations, as well as, successful social and digital strategies. Some of the highlights include their creation of a social and digital Nasi Lemak campaign, which saw a huge increase in sales across our participating stores. We had lines of people out the door and we are now rolling this campaign out across the country! I’d recommend this tight knit, energetic and passionate team to anyone who is looking to grow their business while working with a lovely team of highly creative individuals!"

Jeanette Kuek

PappaRich Marketing/PR Manager

People involved

Regina Lee
Regina Lee

Senior Account Manager

Lisa Rubner
Lisa Rubner

Digital strategist

George Redmond
George Redmond


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