Launching Seedlip’s newest spirit, Grove 42, in Australia
Australia
The creators of the worlds-first non-alcoholic spirit, Seedlip, engaged Wasamedia to help launch their latest spirit, Grove 42, into the Australian market.
Our PR campaign successfully garnered coverage with key targets across the country resulting in a combined reach of over 5 million nationally.
Key outcomes
Reach of over 5 million nationally
Over 50 pieces of coverage from a variety of publications including the AFR’s Life and Leisure, Delicious, Robb Report, Body and Soul, Women’s Health and more
Successful media and influencer launch event with over 40 high profile attendees