Launching Seedlip’s newest spirit, Grove 42, in Australia


The creators of the worlds-first non-alcoholic spirit, Seedlip, engaged Wasamedia to help launch their latest spirit, Grove 42, into the Australian market.

Our PR campaign successfully garnered coverage with key targets across the country resulting in a combined reach of over 5 million nationally.

Key outcomes

  • Reach of over 5 million nationally
  • Over 50 pieces of coverage from a variety of publications including the AFR’s Life and Leisure, Delicious, Robb Report, Body and Soul, Women’s Health and more
  • Successful media and influencer launch event with over 40 high profile attendees
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“The Wasamedia team were a pleasure to work with - they understood our brand and the industry, and were genuinely enthusiastic about our success.”



People involved

George Redmond
George Redmond

Senior Partnership

Tori McPherson
Tori McPherson

Digital Strategist

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