Launching Maldives’ 1st & only over-water observatory to an Australian audience
An extensive PR campaign delivered to officially launch Anantara Kihavah’s SKY Bar, an over-water observatory complete with a resident astronomer and panoramic bar.
Wasamedia utilised a strategic PR campaign to launch this unique concept to the Australian market. The six-month campaign included the organisation of a bespoke travel media event from planning to execution. Post event, Wasamedia organised and hosted media famils to the Maldivian property, as well as, all media liaison and distribution of press materials to our extensive database of travel and luxury contacts.
Securing a guest list of 40 high-profile Australian media to the intimate Sydney launch event
Securing ten one-on-one meetings with high-profile, luxury travel journalists for Anantara Kihavah’s Communicaiton Director during his Australian visit
Securing four separate media famils to the property
Securing over $250,000 worth of PR coverage for the launch of the SKY Bar
Reaching over 3 million consumers within print and online media during the campaign