SKY Bar launch

Launching Maldives’ 1st & only over-water observatory to an Australian audience

Maldives

An extensive PR campaign delivered to officially launch Anantara Kihavah’s SKY Bar, an over-water observatory complete with a resident astronomer and panoramic bar.

Wasamedia utilised a strategic PR campaign to launch this unique concept to the Australian market. The six-month campaign included the organisation of a bespoke travel media event from planning to execution. Post event, Wasamedia organised and hosted media famils to the Maldivian property, as well as, all media liaison and distribution of press materials to our extensive database of travel and luxury contacts.

Key outcomes

  • Securing a guest list of 40 high-profile Australian media to the intimate Sydney launch event
  • Securing ten one-on-one meetings with high-profile, luxury travel journalists for Anantara Kihavah’s Communicaiton Director during his Australian visit
  • Securing four separate media famils to the property
  • Securing over $250,000 worth of PR coverage for the launch of the SKY Bar
  • Reaching over 3 million consumers within print and online media during the campaign

Industry

  • Travel / Hotels

Services

Main image

“The SKY Bar campaign was executed with professionalism and enthusiasm by the Wasamedia team. The launch party at the Sydney Observatory in particular, showcased the team’s creative flair.”

Karl Webster

Area Director of Public Relations and Communication

People involved

David Wasserman
David Wasserman

Director

Olivia Rugless
Olivia Rugless

Account Executive

Tori McPherson
Tori McPherson

Account Manager

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