Generating brand hype and awareness for The Rooftop bar

Sydney, NSW

Wasamedia successfully launched The Rooftop, a newly opened bar in Sydney’s Pyrmont, above the well-known Quarryman’s Hotel.

During this six-month campaign, Wasamedia produced the entire brand look for The Rooftop, drawing from California’s Palm Springs as inspiration to create a bespoke logo, modern menus, and a creative portfolio of photography. A highly successful PR campaign and media launch party worked in unison to position the rooftop bar as the hot-spot for after-work cocktails in summer. The bar was hugely popular, with lines out the door to visit on Fridays and weekends.

Key outcomes

  • A highly successful 100 guest launch party with Sydney’s best media and influencers
  • Creation of thumb-stopping photography and an original, bespoke logo
  • Securing coverage in Good Food, Delicious, Vogue Living and many more
  • Securing a TV segment on Sydney Weekender for ‘Sydney’s Best Rooftop Bars’
Main image

“I was very happy with the work Wasamedia put into creating our brand image and launching our rooftop bar with an epic party and PR campaign. It really put The Rooftop on the map!”

Patrick McGuire

Quarryman's Hotel

People involved

George Redmond
George Redmond


Regina Lee
Regina Lee

Senior Account Manager

Sophie Roberts
Sophie Roberts


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