Generating brand hype and awareness for The Rooftop bar
Wasamedia successfully launched The Rooftop, a newly opened bar in Sydney’s Pyrmont, above the well-known Quarryman’s Hotel.
During this six-month campaign, Wasamedia produced the entire brand look for The Rooftop, drawing from California’s Palm Springs as inspiration to create a bespoke logo, modern menus, and a creative portfolio of photography. A highly successful PR campaign and media launch party worked in unison to position the rooftop bar as the hot-spot for after-work cocktails in summer. The bar was hugely popular, with lines out the door to visit on Fridays and weekends.
A highly successful 100 guest launch party with Sydney’s best media and influencers
Creation of thumb-stopping photography and an original, bespoke logo
Securing coverage in Good Food, Delicious, Vogue Living and many more
Securing a TV segment on Sydney Weekender for ‘Sydney’s Best Rooftop Bars’