Facebook Messenger Chatbots

Automating online customer interaction

“Facebook BOT’s are a great way to reach your audience directly. For example, Headliner Labs found that people are 3.5 times more likely to open a Facebook message than a marketing email. They also allow a business to save time and money on customer service given they are available to be engaged with 24/7. Facebook Messenger Bots are also a great way of handling ecommerce transactions, identifying leads and re-engaging customers.”

Lisa Rubner
Digital Strategist

Contact us for a free 15-minute strategy session!

We have fun along the way

Our highly specialized team are driven by a desire for continuous knowledge in the chat-bot space – they love, live and breathe what they do!

Tom Middledorp
Tom Middledorp

Digital Strategist

Lisa Rubner
Lisa Rubner

Digital Strategist

Why Wasamedia?

Real innovations and a positive customer experience are at the heart of successful communications.


We're an award-winning communications agency


Each client package is tailored to your business by true specialists


Leverage out knowledge, expertise and industry contacts

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Building success by building partnerships

We design and develop custom digital solutions for clients like The Charter, Brokenwood, Tramsheds and many more

Launching Sydney’s newest dining precinct in the CBD, Barrack Place

Sydney CBD, NSW

Through strategic use of PR, digital advertising, influencer and media engagement, a BOT campaign and a free public event Wasamedia successfully launched the eatery into the Sydney dining scene.


  • Retail Precinct


  • Facebook Messenger BOT Campaign
  • Events – Block Party
  • PR & Media – Hospitality

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Messenger Bots – how do they work?

Messenger bots generally operate based on a set of rules and keywords. Users can interact with a bot by using the keyboard or just by tapping buttons.

Who uses Facebook bots? Is it just a fad?

To answer that question let’s look at the facts:


  • There are 1.2 billion people using messenger worldwide
  • People are actively using messenger: Stats from Venture beat:
    • Each month, 400 million people use audio and calling on Messenger
    • Each month, 17 billion photos are sent on Messenger
    • Every day, 380 million stickers are sent on Messenger
    • 22 million GIFs are sent each day
  • People like to use messenger to message businesses
    • More than 2 billion messages are sent between people and businesses every month on Messenger!
Are messenger bots effective?

If used correctly (in a non-spam way), bots can be very effective. Results have shown amazing open rates of 70-90% (email open rates sit at around 17-28%)

How much does it cost to build a messenger bot?

Depending on the complexity of the development, costs can vary. Please get in touch with us to discuss your individual business needs so we can provide you with a scope of work.