Brand Identity Creation Process
Here at Wasamedia, our designers are equipped to gather all the elements that make up your business and shape it into a distinctive brand. This starts with a discussion with you, the client. It’s important for us to have a solid understanding of your vision, so we can bring it to life.
1. Research
This includes a brand questionnaire, to get all the details about your business, and making note of all key competitors. At this stage, we also ask that you send us any inspiration pictures you have for logos you like to give us an idea of your expectations.
2. Mood-board
Our designers create a mood-board to establish a visual direction for the brand, and set the tone moving forwards. This includes a colour palette and some key words.
3. Development
Our designers will create 2-5 logo concepts for you to choose from, including mock-ups. From here we offer up to three rounds of revisions on your chosen logo. Once a logo is finalised, we will send across all final logo files.
4. Style guide
This is a document that details how best to use your logo, a suite of fonts, a colour palette, image direction and any other graphic rules that we suggest for your brand.
We have fun along the way.
Our designers are passionate about creating branding and a logo that encapsulates the essence of your business! Let us help you to create a brand identity that’s aesthetically appealing and sets you apart from the crowd…
Sophie Roberts
Visual Communicator
Why Wasamedia?
Real innovations and a positive customer experience are at the heart of successful communications.
Leadership
We're an award-winning communications agency
Strategy
Each client package is tailored to your business by true specialists
Experience
Leverage out knowledge, expertise and industry contacts
Work with directors
We're a medium sized agency which means more time for you
Building success by building partnerships
We design and develop custom digital solutions for clients like The Charter, Brokenwood, Tramsheds and many more
Building & launching Chubby Cheeks from the ground up
Wasamedia worked with Chubby Cheeks right from the beginning to create a unique brand identity which included the design of signage, logos and menus. The team successfully launched the restaurant with PR, content creation and geo-targeted digital marketing. In the lead up to the restaurant’s opening, Wasamedia created buzz around the launch through creating thumb-stopping content and liaising with key media to get the word out in Sydney’s Eastern Suburbs and beyond.
Industry
- Restaurant
Services
- Branding & Logo Development
- Graphic Design
- PR & Media – QSR Brands
Discuss your project with us
FAQ
Want to know more? We'd love to hear from you! Contact us
Of course, we want you to be happy with the finished product, which is why we offer three rounds of changes as needed.
Depending on the type and size of the files, we can send them over to you by email, Dropbox, WeTransfer or SmugMug.
This depends on the size of the project and the brief. Our team are very fast workers and can turn around smaller branding guidelines and logo in 24-48 hours, for larger projects, we calculate timing on a case-by-case basis.