A sales focused PR process
Using extensive experience, creativity, and media and industry connections, we create and implement bespoke PR strategies that get your business’s key message out there to drive trade.
1. Discover
This is a crucial stage where our expert team takes the time to truly understand your business, its key consumer demographics, its pain points and challenges, and what success looks like specific to YOU. Our team live and breathe the cafe industry, with our Director David specialising in hospitality public relations for over 20 years – so we know our stuff!
2. Goal setting
Here we clearly identify realistic expectations from our campaign and set objectives for what you want to achieve.
3. Planning and story development
With a deep understanding of your café and knowledge of what our media contacts are looking for, we plan our tailored media campaign. This includes the development of unique story and news angles, and creative ideas (particularly relevant if your café is no longer new). Our planning stage also includes a timeline of activity so you get an understanding of what to expect.
4. Set up
Here we develop custom media lists, clever copy (including press releases and 100-worders) to support the different facets of your cafe business and our media angles, as well as, create a library of professional imagery. Top quality imagery is essential to support our campaign as few publications have their own photographers on staff!
5. Distribution and follow up
Simply sending out press releases is only a small part of a good PR strategy. Creative distribution, hosted media café visits, and knowing who to speak to and when is crucial to ensure the best chance of success! Our custom pitching strategy and established contacts deliver great results for our clients.
6. Reporting and assessment
We are always looking to improve, assessing the effectiveness of our campaign and how well it meets your objectives. Our transparent style of communication along with regular reporting and updates means you will always understand what is going on!
We have fun along the way
Our team of foodies live and love the café culture!
David Wasserman
Director
Regina Lee
Account Manager
Why Wasamedia?
Real innovations and a positive customer experience are at the heart of successful communications.
Leadership
We're an award-winning communications agency
Strategy
Each client package is tailored to your business by true specialists
Experience
Leverage out knowledge, expertise and industry contacts
Work with directors
We're a medium sized agency which means more time for you
Building success by building partnerships
We design and develop custom digital solutions for clients like The Charter, Brokenwood, Tramsheds and many more
Brand collaboration takes the Left of Field brand to the next level
The first collab event was with Sydney’s popular burger brand UME Burger. The second collab event took place with N2 Gelato. Through our carefully thought out PR strategy and social media plan, both collab events were a huge success. The UME x Left of Field one-night-only event saw lines out the door and unprecedented sales.
Industry
- Café / Restaurant
Services
- Collaborations
- PR & Media – Cafés
- Social Media Strategy
- Social Media Management
Launching a new specialty coffee location to a local Sydney audience
Wasamedia were engaged to reinvigorate Gypsy Espresso’s social media presence considering the opening of their second café Went to See the Gypsy. Alongside thumb-stopping social media content and a strong PR campaign, the café has become one of the most popular venues in Alexandria.
Industry
- Hospitality / Cafes
Services
- Social Media Strategy
- Social Media Management
- Content – Photography
- PR & Media – Cafés
Launching Sydney’s newest dining precinct in the CBD, Barrack Place
Through strategic use of PR, digital advertising, influencer and media engagement, a BOT campaign and a free public event Wasamedia successfully launched the eatery into the Sydney dining scene.
Industry
- Retail Precinct
Services
- BOT Campaign
- Events – Block Party
- PR & Media – Cafés
Discuss your project with us
FAQ
Want to know more? We'd love to hear from you! Contact us
Absolutely – we have extensive experience in successful stage two cafe marketing campaigns. When your venue is no longer new, we will work closely with you to develop a creative story and angles within this which we can leverage for media attention.
This varies from case to case; however, we are happy to give an indication of what we believe we can achieve for you during our initial consultation meeting. We do focus on quality of media clippings which we know will truly drive trade to your cafe and help to develop that word of mouth and third party endorsement which will make a genuine difference to your business.
It is very difficult to guarantee how much trade will improve as this very much depends on the cafe itself, however we have many long-term clients who will attest to the success of their campaign with us and the significant improvement in word of mouth and bums on seats.