Gain an understanding of your brand and develop a campaign that will meet your objectives.
This is a crucial phase where we plan out our brand activation, come up with the all-important ideas, the costs, and what we are hoping to achieve from it.
Once the idea has been locked in, we get into the nitty gritty and plan the whole event utilising our detailed timeline template.
When the activation happens, we will be there with you every step of the way!
We are always looking to improve upon what we are doing, assessing the effectiveness of our campaign and how well it meets your objectives.
We are truly passionate about experiential marketing, helping bring brands to life!
Real innovations and a positive customer experience are at the heart of successful communications.
We're an award-winning communications agency
Each client package is tailored to your business by true specialists
Leverage out knowledge, expertise and industry contacts
We're a medium sized agency which means more time for you
We design and develop custom digital solutions for clients like The Charter, Brokenwood, Tramsheds and many more
The billboard, erected in busy Martin Place, acted as the visual ‘ hook’ for the campaign whereby CBD workers were encouraged to take a pic of the installation, post to their Instagram and hashtag #soulorigin in order to receive a free salad from the pop-up Soul Origin kitchen. The ‘pay by Instagram’ billboard campaign, which promoted the Soul Origin tag line of ‘Eat Fresh-er’, attracted thousands of people and encouraged them to act as micro brand ambassadors by posting Soul Origin content organically to their own social feeds.
This depends on what the idea is. We have managed brand activations with a budget of $10k and activations with budgets into the 100’s of thousands! We are very good at working to a budget and using what budget is available to get the best result.
This is different for every brand and depends on what your goals are. A brand activation is a way to immerse and engage your consumers, using a unique experience to create a lasting impression. As part of our activations, we always think about the ‘legacy’ – how can we get that consumers details / drive them in-store / get them to purchase following the activation? This forms a big part of our activation strategy.