Creative Events & Activations

Live marketing to your target audience

“From edible billboards to create your-own-tart pop-ups, our brand activations always engage the consumer in a tangible and real way to leave a positive and lasting impression!”

Georgia Madigan
Senior Account Manager

Contact us for a free 15-minute strategy session!

We have fun along the way

We are truly passionate about experiential marketing, helping bring brands to life!

George Redmond
George Redmond


Regina Lee
Regina Lee

Account Manager

Why Wasamedia?

Real innovations and a positive customer experience are at the heart of successful communications.


We're an award-winning communications agency


Each client package is tailored to your business by true specialists


Leverage out knowledge, expertise and industry contacts

Work with directors
Work with directors

We're a medium sized agency which means more time for you

Building success by building partnerships

We design and develop custom digital solutions for clients like The Charter, Brokenwood, Tramsheds and many more

A Sydney ‘pay by Instagram’ brand activation campaign for Soul Origin

Sydney, NSW

The billboard, erected in busy Martin Place, acted as the visual ‘ hook’ for the campaign whereby CBD workers were encouraged to take a pic of the installation, post to their Instagram and hashtag #soulorigin in order to receive a free salad from the pop-up Soul Origin kitchen. The ‘pay by Instagram’ billboard campaign, which promoted the Soul Origin tag line of ‘Eat Fresh-er’, attracted thousands of people and encouraged them to act as micro brand ambassadors by posting Soul Origin content organically to their own social feeds.


  • Food - National QSR Brand


  • Creative Events & Activations
  • PR & Media – QSR Brands
  • Influencer Campaigns
  • Social Media Strategy

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How much does it cost?

This depends on what the idea is. We have managed brand activations with a budget of $10k and activations with budgets into the 100’s of thousands! We are very good at working to a budget and using what budget is available to get the best result.

What can I expect to achieve from a brand activation event?

This is different for every brand and depends on what your goals are. A brand activation is a way to immerse and engage your consumers, using a unique experience to create a lasting impression. As part of our activations, we always think about the ‘legacy’ – how can we get that consumers details / drive them in-store / get them to purchase following the activation? This forms a big part of our activation strategy.