A process focused on results
As a boutique agency, Wasamedia treats every client’s needs and goals individually. We know that no two businesses are the same. Our team works closely with clients throughout the project with personalised care and passion to ensure the best possible outcome.
1. Tissue sessions
We start by meeting with you to assess the right solution for your business, utilising not only our local team but our global mastermind group who hold global learnings.
2. Website auditing
We ascertain whether your website is traffic ready and what needs to be adjusted to ensure we can achieve sales results.
3. Research
We conduct extensive keyword research into the best content that will lead to engagement and sales for your business.
4. Strategy development
We create a social media advertising strategy and develop a funnel to ensure your content is seen by an ideal target audience who are most likely to act.
5. Rapid fire testing
Use of an innovative system to ascertain the best performing audiences, creatives and offers that save you time and money!
6. Scaling
We increase the budget at your discretion until you’re happy with the return on ad spend.
7. Optimisation and loyalty
We have our finger on the pulse and we know the strategies most likely to result in sales. We continually optimise based on performance and provide comprehensive reporting. We will suggest ways to improve customer loyalty using Facebook Messenger Bots, email sequences and other nurturing strategies.
We have fun along the way
Our highly specialised team are driven by a desire for continuous knowledge in the eCommerce space – they love, live and breathe what they do!
Lisa Rubner
Digital Strategist
Tom Middledorp
Digital Strategist
Why Wasamedia?
Real innovations and a positive customer experience are at the heart of successful communications.
Leadership
We're an award-winning communications agency
Strategy
Each client package is tailored to your business by true specialists
Experience
Leverage out knowledge, expertise and industry contacts
Work with directors
We're a medium sized agency which means more time for you
FAQ
Want to know more? We'd love to hear from you! Contact us
As part of our initial discussions with you, we ascertain an appropriate Facebook budget for your business, however, we would not normally suggest a budget less than $2,500 p/month for an e-commerce.
Due to Facebook being a live marketplace with a forever changing algorithm, we can never promise results, however, we generally like to see a minimum ROAS of about 3
It’s impossible to know the answer to that without first testing the platforms and placements. We always suggest setting aside a testing budget so that we can discover what works best for your business. However, due to the fact we are bidding in a live marketplace, what was working a month ago may not necessarily work next month, so it’s important we continuously test and learn.
There are several stats we look at with our ads and the website to ascertain performance. These are based on our experience as well as industry data. For the ads we look at statss including click through rate (CTR), cost per click (CPC) and cost per thousand impressions (CPM). When it comes to the website itself we assess this during our auditing phase but do note certain stats during the campaign such as the add to cart rate and click to conversion rate.