Influencer Campaigns

Engage social media influencers to raise brand awareness

“Wasamedia successfully launched my new café venue Three Williams. Their careful and strategic use of relevant influencers drove huge brand awareness and word of mouth. I would happily recommend Wasamedia’s services.”

Toby Laccarino
Three Williams

Contact us for a free 15-minute strategy session!

We have fun along the way.

Here at Wasamedia we know how important it is to get the word out there about your business! We love influencer marketing because it’s an easy and affordable way to see quantifiable results.

Regina Lee
Regina Lee

Account Manager

Tori McPherson
Tori McPherson

Account Manager

Why Wasamedia?

Real innovations and a positive customer experience are at the heart of successful communications.

Leadership
Leadership

We're an award-winning communications agency

Strategy
Strategy

Each client package is tailored to your business by true specialists

Experience
Experience

Leverage out knowledge, expertise and industry contacts

Work with directors
Work with directors

We're a medium sized agency which means more time for you

Building success by building partnerships

We design and develop custom digital solutions for clients like The Charter, Brokenwood, Tramsheds and many more

Creating a brand – making Bake Bar into a household name

Sydney, NSW

Wasamedia worked with Sydney bakery and café, Bake Bar, to build a social media following and establish them as one of Sydney’s top bakeries, using quality content creation and a customised media strategy to transform its brand image and boost its awareness. Since our work began in 2016, Bake Bar has experienced success after success across social media and mainstream media, as well as, gaining significant notoriety after winning multiple awards.

Industry

  • Bakery / Cafe

Services

  • Social Media Strategy
  • Social Media Management
  • Graphic Design
  • Influencer Campaigns

A Sydney ‘pay by Instagram’ brand activation campaign for Soul Origin

Sydney, NSW

The billboard, erected in busy Martin Place, acted as the visual ‘ hook’ for the campaign whereby CBD workers were encouraged to take a pic of the installation, post to their Instagram and hashtag #soulorigin in order to receive a free salad from the pop-up Soul Origin kitchen. The ‘pay by Instagram’ billboard campaign, which promoted the Soul Origin tag line of ‘Eat Fresh-er’, attracted thousands of people and encouraged them to act as micro brand ambassadors by posting Soul Origin content organically to their own social feeds.

Industry

  • Food - National QSR Brand

Services

  • Creative Events & Activations
  • PR & Media – Restaurants
  • Influencer Campaigns
  • Social Media Strategy

Strategic ambassadorship engagement for PappaRich

Australia

A series of PappaRich branded pop-up cooking experiences were organised across the country leveraging Poh’s profile to attract guests to these pop-up PapapRich activations, where she educated people on Malaysian cuisine and PapapRich signature dishes. The campaign reach was extended through a strategic marketing campaign utilising social media, media and influencers.

Industry

  • QSR restaurant

Services

  • Ambassadorships
  • Influencer Campaigns

A newsworthy collaboration campaign for PappaRich

Australia

Our highly successful campaign was tested in Sydney before being launched nationally in 36 PappaRich stores, supported by a huge media relations, geo-targeted social media and influencer campaign.

Industry

  • QSR restaurant

Services

  • Ambassadorships
  • Collaborations
  • PR & Media – Restaurants
  • Influencer Campaigns
  • Social Media Strategy

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FAQ

Want to know more? We'd love to hear from you! Contact us

Why should I use influencer?

With the drastic changes to the Facebook and Instagram algorithms over the past couple of years, the cost per result for advertising is steadily increasing – meaning you are paying much more to reach your existing pool of customers. In addition to this, statistics show that over 74% of consumers rely on social media to inform their purchase decisions and over 90% of consumers trust recommendations from their peers more than obvious ads.

How do I know the influencer will post?

Our list of influencers is constantly updated to ensure we are sending people in to your business who we trust and have good relationships with. These individuals understand what is expected of them in return for their meal and are very consistent in their posting.

How do I measure the results and/or success of this type of marketing?

After an influencer has visited your business and posted about their experience, we monitor their post to track the engagement it generates – how many likes, comments and follows for your business on its social media pages. In addition to this, we’ll provide you with total ‘reach’ of the post based on the influencer’s follower count.