Influencer Marketing Process
Here at Wasamedia, we have a large database of influencers who we have strong established relationships with. We continuously update our list to ensure we have the most up to date, relevant contacts for all business types - big or small, foodie or lifestyle! We use a combination of top tier influencers and micro influencers to ensure your brand reaches a variety of target markets, while also being provided with content to reshare on social media.
1. Identify target market
What are the key customer demographics for your brand?
2. Research Influencers
We carefully research influencers and select those who portray your brand’s image. This includes researching engagement rate, audience breakdown and distinguishing between lifestyle and foodie.
3. Influencer Reach out
Once influencers have been selected and approved, we provide them with a tight brief including deliverables for their social channels and timings for posting. We also agree on whether the opportunity will be a contra agreement or a paid agreement.
4. Content Collation
We save down influencer content for re-sharing on your brand’s social media channels
5. Reporting
We monitor engagement and sentiment of influencer posts including likes and engagements to provide quantifiable results of the campaign.
6. Re-sharing Content
We re-post influencer content to your brand’s social media channels. This is crucial to influencer marketing, as it helps increase audience reach and increases consumer interest and trust in your brand through notable influencers.
We have fun along the way.
Here at Wasamedia we know how important it is to get the word out there about your business! We love influencer marketing because it’s an easy and affordable way to see quantifiable results.
Regina Lee
Account Manager
Tori McPherson
Account Manager
Why Wasamedia?
Real innovations and a positive customer experience are at the heart of successful communications.
Leadership
We're an award-winning communications agency
Strategy
Each client package is tailored to your business by true specialists
Experience
Leverage out knowledge, expertise and industry contacts
Work with directors
We're a medium sized agency which means more time for you
Building success by building partnerships
We design and develop custom digital solutions for clients like The Charter, Brokenwood, Tramsheds and many more
Creating a brand – making Bake Bar into a household name
Wasamedia worked with Sydney bakery and café, Bake Bar, to build a social media following and establish them as one of Sydney’s top bakeries, using quality content creation and a customised media strategy to transform its brand image and boost its awareness. Since our work began in 2016, Bake Bar has experienced success after success across social media and mainstream media, as well as, gaining significant notoriety after winning multiple awards.
Industry
- Bakery / Cafe
Services
- Social Media Strategy
- Social Media Management
- Graphic Design
- Influencer Campaigns
A Sydney ‘pay by Instagram’ brand activation campaign for Soul Origin
The billboard, erected in busy Martin Place, acted as the visual ‘ hook’ for the campaign whereby CBD workers were encouraged to take a pic of the installation, post to their Instagram and hashtag #soulorigin in order to receive a free salad from the pop-up Soul Origin kitchen. The ‘pay by Instagram’ billboard campaign, which promoted the Soul Origin tag line of ‘Eat Fresh-er’, attracted thousands of people and encouraged them to act as micro brand ambassadors by posting Soul Origin content organically to their own social feeds.
Industry
- Food - National QSR Brand
Services
- Creative Events & Activations
- PR & Media – QSR Brands
- Influencer Campaigns
- Social Media Strategy
Strategic ambassadorship engagement for PappaRich
A series of PappaRich branded pop-up cooking experiences were organised across the country leveraging Poh’s profile to attract guests to these pop-up PapapRich activations, where she educated people on Malaysian cuisine and PapapRich signature dishes. The campaign reach was extended through a strategic marketing campaign utilising social media, media and influencers.
Industry
- QSR restaurant
Services
- Ambassadorships
- Influencer Campaigns
A newsworthy collaboration campaign for PappaRich
Our highly successful campaign was tested in Sydney before being launched nationally in 36 PappaRich stores, supported by a huge media relations, geo-targeted social media and influencer campaign.
Industry
- QSR restaurant
Services
- Ambassadorships
- Collaborations
- PR & Media – QSR Brands
- Influencer Campaigns
- Social Media Strategy
Discuss your project with us
FAQ
Want to know more? We'd love to hear from you! Contact us
With the drastic changes to the Facebook and Instagram algorithms over the past couple of years, the cost per result for advertising is steadily increasing – meaning you are paying much more to reach your existing pool of customers. In addition to this, statistics show that over 74% of consumers rely on social media to inform their purchase decisions and over 90% of consumers trust recommendations from their peers more than obvious ads.
Our list of influencers is constantly updated to ensure we are sending people in to your business who we trust and have good relationships with. These individuals understand what is expected of them in return for their meal and are very consistent in their posting.
After an influencer has visited your business and posted about their experience, we monitor their post to track the engagement it generates – how many likes, comments and follows for your business on its social media pages. In addition to this, we’ll provide you with total ‘reach’ of the post based on the influencer’s follower count.