Gain an understanding of your brand and develop a launch party and creative ideas that get your target audience excited about your brand!
This is a crucial phase where we plan our launch event, come up with the creative ideas, the costs, and what the event KPI’s look like.
The all-important guest list! Here we work out who is relevant to the brand and its goals, and put together our tailored hit list of invitations.
Once the idea has been locked in, we get into the nitty gritty and plan the whole event, utilising our detailed timeline template to ensure you know what is happening at all times.
When the event happens, we are there with you every step of the way, helping to mingle with guests and provide a memorable experience.
We are always looking to improve, assessing the effectiveness of our campaign and how well it meets your objectives.
Good thing our team loves a party – we have hosted a fair few of them!
Real innovations and a positive customer experience are at the heart of successful communications.
We're an award-winning communications agency
Each client package is tailored to your business by true specialists
Leverage out knowledge, expertise and industry contacts
We're a medium sized agency which means more time for you
We design and develop custom digital solutions for clients like The Charter, Brokenwood, Tramsheds and many more
During this six-month campaign, Wasamedia produced the entire brand look for The Rooftop, drawing from California’s Palm Springs as inspiration to create a bespoke logo, modern menus, and a creative portfolio of photography. A highly successful PR campaign and media launch party worked in unison to position the rooftop bar as the hot-spot for after-work cocktails in summer. The bar was hugely popular, with lines out the door to visit on Fridays and weekends.
Wasamedia utilised a strategic PR campaign to launch this unique concept to the Australian market. The six-month campaign included the organisation of a bespoke travel media event from planning to execution. Post event, Wasamedia organised and hosted media famils to the Maldivian property, as well as, all media liaison and distribution of press materials to our extensive database of travel and luxury contacts.
This depends on the event, and how much you want to spend! We have hosted launch parties from $10k and up into the 100’s of thousands! We are very good at working to a budget and using what budget is available to get the best result.
This is different for every brand and depends on what your goals are. A launch event is a powerful way to excite and engage your consumers, and announce your brand in a memorable way. As part of our events, we always think about the ‘legacy’ – how can we get that consumers details / drive them in-store / get them to purchase following the event?
Absolutely! We will work closely with you to work out what your ‘re-launch’ strategy is, so that we can create an event that will excited and engage your customers again and remind them about your brand!