This is a crucial stage where our expert team takes the time to truly understand your offering, who you are looking to target, and what success looks like specific to YOU. Our team live and breathe the hospitality industry, with our Director David specialising in food and drink public relations for over 20 years – so we know our stuff!
Here we clearly identify realistic expectations from our campaign and set objectives for what you want to achieve.
With a deep understanding of your brand and knowledge of what our media contacts are looking for, we are set up to plan our tailored media campaign. This includes the development of unique story and news angles, and creative ideas (particularly relevant if your cafe is no longer new). Our planning stage also includes a timeline of activity so you get an understanding of what to expect.
Here we develop custom media lists, clever copy (including press releases and 100-worders) to support the different facets of your brand and our media angles, as well as create a library of professional imagery. Top quality imagery is essential to support our campaign as few publications have their own photographers on staff!
Simply sending out press releases is only a small part of a good PR strategy. Creative distribution, product sampling, and knowing who to speak to when is crucial to ensure the best chance of success! Our custom pitching strategy and established contacts deliver great results for our clients.
We are always looking to improve, assessing the effectiveness of our campaign and how well it meets your objectives. Our transparent style of communication along with regular reporting and updates means you will always understand what is going on!
Our team of food and drink lovers know the industry and what media want!
Real innovations and a positive customer experience are at the heart of successful communications.
We're an award-winning communications agency
Each client package is tailored to your business by true specialists
Leverage out knowledge, expertise and industry contacts
We're a medium sized agency which means more time for you
We design and develop custom digital solutions for clients like The Charter, Brokenwood, Tramsheds and many more
Our PR campaign successfully garnered coverage with key targets across the country resulting in a combined reach of over 5 million nationally.
Absolutely – we have extensive experience in successful stage two product marketing campaigns. When your brand is no longer new, we will work closely with you to develop a creative story and angles within this which we can leverage for media attention.
This varies from case to case; however, we are happy to give an indication of what we believe we can achieve for you during our initial consultation meeting.
It is very difficult to guarantee how many sales we will drive for your product as there are many variables involved, however we have many long-term clients who will attest to the success of their campaign with us and the significant improvement in brand awareness and trade. If sales are a specific focus, we also look at integrating a digital element into our campaign which directly tracks sales from our activity.