This is a crucial stage where our expert team takes the time to truly understand your offering, who you are looking to target, and what success looks like specific to YOU. Our team live and breathe the hospitality industry, with our Director David specialising in food and drink public relations for over 20 years – so we know our stuff!

Here we clearly identify realistic expectations from our campaign and set objectives for what you want to achieve.

With a deep understanding of your brand and knowledge of what our media contacts are looking for, we are set up to plan our tailored media campaign. This includes the development of unique story and news angles, and creative ideas (particularly relevant if your cafe is no longer new). Our planning stage also includes a timeline of activity so you get an understanding of what to expect.

Here we develop custom media lists, clever copy (including press releases and 100-worders) to support the different facets of your brand and our media angles, as well as create a library of professional imagery. Top quality imagery is essential to support our campaign as few publications have their own photographers on staff!

Simply sending out press releases is only a small part of a good PR strategy. Creative distribution, product sampling, and knowing who to speak to when is crucial to ensure the best chance of success! Our custom pitching strategy and established contacts deliver great results for our clients.

We are always looking to improve, assessing the effectiveness of our campaign and how well it meets your objectives. Our transparent style of communication along with regular reporting and updates means you will always understand what is going on!