A sales focused PR process
Our extensive experience, creativity, and media and industry connections, we will create and implement a bespoke PR strategy that will get your restaurant brands key messages in front of the right people at the right time! We focus on quality rather than quantity to ensure that the media coverage we receive will truly translate to bums on seats for your restaurant.
1. Discover
This is a crucial stage where our expert team takes the time to truly understand your restaurant business, its key consumer demographics, its pain points and challenges, and what success looks like specific to YOU. Our team live and breathe the restaurant industry, with our Director David specializing in hospitality public relations for over 20 years – so we know our stuff!
2. Goal setting
Here we clearly identify realistic expectations from our campaign and set objectives for what you want to achieve.
3. Planning and story development
With a deep understanding of your restaurant and knowledge of what our media contacts are looking for, we plan a tailored media campaign. This includes the development of unique story angles, news angles and creative ideas (particularly relevant if your restaurant is no longer new). Our planning stage also includes a timeline of activity so you get an understanding of what to expect.
4. Set up
Here we develop custom media lists, clever copy (including press releases and 100-worders) to support the different facets of your restaurant business and our media angles, as well as create a library of professional imagery. Top quality imagery is essential to support our campaign as few publications have their own photographers on staff!
5. Distribution and follow up
Simply sending out press releases is only a small part of a good PR strategy. Creative distribution, hosted media restaurant visits, and knowing who to speak to when is crucial to ensure the best chance of success! Our custom pitching strategy combined with our established contacts delivers great results for our clients.
6. Reporting and assessment
We are always looking to improve, assessing the effectiveness of our campaign and how well it meets your objectives. Our transparent style of communication along with regular reporting and updates means you will always understand what is going on!
We have fun along the way.
Our team live and breathe the restaurant industry – it is this passion our clients love!
David Wasserman
Director
Regina Lee
Account Manager
Why Wasamedia?
Real innovations and a positive customer experience are at the heart of successful communications.
Leadership
We're an award-winning communications agency
Strategy
Each client package is tailored to your business by true specialists
Experience
Leverage out knowledge, expertise and industry contacts
Work with directors
We're a medium sized agency which means more time for you
Building success by building partnerships
We design and develop custom digital solutions for clients like The Charter, Brokenwood, Tramsheds and many more
Building & launching Chubby Cheeks from the ground up
Wasamedia worked with Chubby Cheeks right from the beginning to create a unique brand identity which included the design of signage, logos and menus. The team successfully launched the restaurant with PR, content creation and geo-targeted digital marketing. In the lead up to the restaurant’s opening, Wasamedia created buzz around the launch through creating thumb-stopping content and liaising with key media to get the word out in Sydney’s Eastern Suburbs and beyond.
Industry
- Restaurant
Services
- Branding & Logo Development
- Graphic Design
- PR & Media – QSR Brands
Generating brand hype and awareness for The Rooftop bar
During this six-month campaign, Wasamedia produced the entire brand look for The Rooftop, drawing from California’s Palm Springs as inspiration to create a bespoke logo, modern menus, and a creative portfolio of photography. A highly successful PR campaign and media launch party worked in unison to position the rooftop bar as the hot-spot for after-work cocktails in summer. The bar was hugely popular, with lines out the door to visit on Fridays and weekends.
Industry
- Bars
Services
- PR & Media – QSR Brands
- Launch Events
- Content – Photography
- Branding
- Logo Development
A Sydney ‘pay by Instagram’ brand activation campaign for Soul Origin
The billboard, erected in busy Martin Place, acted as the visual ‘ hook’ for the campaign whereby CBD workers were encouraged to take a pic of the installation, post to their Instagram and hashtag #soulorigin in order to receive a free salad from the pop-up Soul Origin kitchen. The ‘pay by Instagram’ billboard campaign, which promoted the Soul Origin tag line of ‘Eat Fresh-er’, attracted thousands of people and encouraged them to act as micro brand ambassadors by posting Soul Origin content organically to their own social feeds.
Industry
- Food - National QSR Brand
Services
- Creative Events & Activations
- PR & Media – QSR Brands
- Influencer Campaigns
- Social Media Strategy
A newsworthy collaboration campaign for PappaRich
Our highly successful campaign was tested in Sydney before being launched nationally in 36 PappaRich stores, supported by a huge media relations, geo-targeted social media and influencer campaign.
Industry
- QSR restaurant
Services
- Ambassadorships
- Collaborations
- PR & Media – QSR Brands
- Influencer Campaigns
- Social Media Strategy
Discuss your project with us
FAQ
Want to know more? We'd love to hear from you! Contact us
Absolutely – we have extensive experience in successful stage two restaurant marketing campaigns. When your venue is no longer new, we work closely with you to develop a creative story and angles within this that we then leverage for media attention.
This varies from case to case; however, we are happy to give an indication of what we believe we can achieve for you during our initial consultation meeting. We focus on quality media clippings that we know will truly drive trade to your venue and help to develop that word of mouth and third party endorsement which will make a difference to your business.
It is very difficult to guarantee how much trade will improve as this very much depends on the restaurant itself, however we have many long-term clients who will attest to the success of their campaign with us and the significant improvement in word of mouth and bums on seats. If sales are a specific focus, we can also look at integrating a digital element into our campaign which can directly track bookings from our activity.