Social Media Strategy

Social media strategies that align with your brand

“Our success is our client’ success – we spend time developing a real understanding of our client’s business so our strategy will create a unique framework to meet their social media goals, whether this be more sales or simply better audience engagement.”

George Redmond
Director

Contact us for a free 15-minute strategy session!

We have fun along the way

When it comes to social media strategy, our highly specialized team are driven by a desire for continuous knowledge in the social media space – they love, live and breathe what they do!

Lisa Rubner
Lisa Rubner

Digital Strategist

Tom Middledorp
Tom Middledorp

Digital Strategist

Why Wasamedia?

Real innovations and a positive customer experience are at the heart of successful communications.

Leadership
Leadership

We're an award-winning communications agency

Strategy
Strategy

Each client package is tailored to your business by true specialists

Experience
Experience

Leverage out knowledge, expertise and industry contacts

Work with directors
Work with directors

We're a medium sized agency which means more time for you

Building success by building partnerships

We design and develop custom digital solutions for clients like The Charter, Brokenwood, Tramsheds and many more

Strategic digital marketing for an international travel brand!

Avani Hotels & Resorts - a hotel and resort chain with 29 properties in over 18 different countries. Wasamedia has developed a reputable online presence for the Avani Hotels brand and supported this with a geo-targeted digital strategy.

Industry

  • Travel / Tourism

Services

  • Social Media Strategy
  • Social Media Management

Brand collaboration takes the Left of Field brand to the next level

Sydney - NSW

The first collab event was with Sydney’s popular burger brand UME Burger. The second collab event took place with N2 Gelato. Through our carefully thought out PR strategy and social media plan, both collab events were a huge success. The UME x Left of Field one-night-only event saw lines out the door and unprecedented sales.

Industry

  • Café / Restaurant

Services

  • Collaborations
  • PR & Media – Hospitality
  • Social Media Strategy
  • Social Media Management

Creating a brand – making Bake Bar into a household name

Sydney, NSW

Wasamedia worked with Sydney bakery and café, Bake Bar, to build a social media following and establish them as one of Sydney’s top bakeries, using quality content creation and a customised media strategy to transform its brand image and boost its awareness. Since our work began in 2016, Bake Bar has experienced success after success across social media and mainstream media, as well as, gaining significant notoriety after winning multiple awards.

Industry

  • Bakery / Cafe

Services

  • Social Media Strategy
  • Social Media Management
  • Graphic Design
  • Influencer Campaigns

Transforming Brokenwood’s content and social media

Australia

Our thumb-stopping photography and video showcased the brands motto ‘make great wine and have fun’ and was amplified to its target audiences by our digital strategy.

Industry

  • Wine

Services

  • Social Media Strategy
  • Social Media Management
  • Content – Photography
  • Content – Videography

Creating a strong online & digital footprint for The Pantry Manly

Manly, NSW

Located at the water’s edge of the iconic Manly Beach, The Pantry Manly is a popular restaurant for locals and tourists alike. Upon new ownership, they had a minimal online and social media footprint. The restaurant had an incredible location, but needed a complete refresh of their branding to complement their location. Wasamedia overhauled the restaurant’s branding and digital presence. This included a refresh of their logos, menus, website and branding collateral as well as a stylised portfolio of photography and videography for social media. Now, The Pantry Manly has been put back on the map as an iconic Manly attraction and tourist destination.

Industry

  • Restaurant

Services

  • Social Media Strategy
  • Social Media Management
  • Content – Photography
  • Content – Videography
  • Graphic Design

Launching a new specialty coffee location to a local Sydney audience

Sydney, NSW

Wasamedia were engaged to reinvigorate Gypsy Espresso’s social media presence considering the opening of their second café Went to See the Gypsy. Alongside thumb-stopping social media content and a strong PR campaign, the café has become one of the most popular venues in Alexandria.

Industry

  • Hospitality / Cafes

Services

  • Social Media Strategy
  • Social Media Management
  • Content – Photography
  • PR & Media – Hospitality

A Sydney ‘pay by Instagram’ brand activation campaign for Soul Origin

Sydney, NSW

The billboard, erected in busy Martin Place, acted as the visual ‘ hook’ for the campaign whereby CBD workers were encouraged to take a pic of the installation, post to their Instagram and hashtag #soulorigin in order to receive a free salad from the pop-up Soul Origin kitchen. The ‘pay by Instagram’ billboard campaign, which promoted the Soul Origin tag line of ‘Eat Fresh-er’, attracted thousands of people and encouraged them to act as micro brand ambassadors by posting Soul Origin content organically to their own social feeds.

Industry

  • Food - National QSR Brand

Services

  • Creative Events & Activations
  • PR & Media – QSR Brands
  • Influencer Campaigns
  • Social Media Strategy

Transforming the social media presence for PappaRich Australia

Australia

Our creative, thumb-stopping content and amplification strategy helped to engage and educate consumers.

Industry

  • QSR restaurant

Services

  • Social Media Strategy
  • Social Media Management
  • Content – Photography
  • Content – Videography

A newsworthy collaboration campaign for PappaRich

Australia

Our highly successful campaign was tested in Sydney before being launched nationally in 36 PappaRich stores, supported by a huge media relations, geo-targeted social media and influencer campaign.

Industry

  • QSR restaurant

Services

  • Ambassadorships
  • Collaborations
  • PR & Media – QSR Brands
  • Influencer Campaigns
  • Social Media Strategy

A brand and eCommerce campaign that delivered incredible ROI!

Maldives

In 2017 Wasamedia was briefed to assist with declining room sales across Anantara’s prestigious Maldives property, Anantara Kihavah (KIH). The resort is widely regarded as the ‘jewel in the crown’ of Minor Hotel Group’s (MHG) 150 properties, with many celebrity fans. Wasamedia was tasked with creating ‘Instagrammable’ social content as well as an eCommerce campaign to drive awareness through to sales.

Industry

  • Travel

Services

  • Social Media Strategy
  • Social Media Management
  • Content – Photography
  • Content – Videography
  • Ecommerce – Strategy

Social media strategy takes Anantara Layan to a new level

Phuket, Thailand

Wasamedia facilitated a comprehensive content creation trip with videographers and photographers to capture the 5-star luxury resorts unique service propositions and create a tailor-made social media campaign to represent the property to its targeted online audience.

Industry

  • Hotels / Resorts

Services

  • Social Media Strategy
  • Social Media Management
  • Content – Photography
  • Content – Videography
  • Collaborations

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FAQ

Want to know more? We'd love to hear from you! Contact us

Why do I need a social media strategy?

A social media strategy is essentially a marketing plan utilizing social media platforms as the communication medium. This strategy is a critical for defining HOW your business will use social media, including outlining goals and measurable objectives. It will also set the framework to ensure your key messages are being well-crafted, consistent and heard by the people you want to talk to the most.

How will a social media strategy help me if I am a new business?

This is incredibly important for new businesses as the document will help you to define your target audiences, tone of voice, imagery style, and ensure consistency across all your messaging. It will also set up the structure of your posting style for the future.

Can I get you to create a strategy which I can then use as a training document for my staff/team?

Absolutely. Our highly trained team has created social media strategies for various businesses – small and large, which they then choose to execute internally. We are also able to offer training and short courses.