Strategic Video Creation Process
Here at Wasamedia, we believe that one of the most stimulating ways to market your business is through carefully curated videos. Our skilled videographers capture footage in a creative way and edit cuts together to create video content that’s engaging and likely to catch the eye of your potential customers.
1. Preliminary meeting
Preliminary meeting with you to determine the purpose of the video and what you intend to use it for. E.g. a video posted on social media needs to be shorter with a snappier edit than a video that is going to be used for website content.
2. Put together video brief for the videographer
This includes a summary of what the overall video concept is, the proposed shots, and the style of editing. E.g. quick shots, zoom transitions, panning shots etc. This is approved by you before we send it over to our videographers.
3. Video shoot day
One of our videographers and an Account Manager will manage the shoot at your business.
4. Editing process
We will provide the videographer with a music track (approved by you) to edit the footage to. Once the video is edited, we provide up to three rounds of changes as you require.
We have fun along the way
We love creating visual stories through videos! It’s an exciting process to watch a something come together from concept to finished product. We also feel strongly that videos are one of the best ways to digitally market your business.
Why Wasamedia?
Real innovations and a positive customer experience are at the heart of successful communications.
Leadership
We're an award-winning communications agency
Strategy
Each client package is tailored to your business by true specialists
Experience
Leverage out knowledge, expertise and industry contacts
Work with directors
We're a medium sized agency which means more time for you
Building success by building partnerships
We design and develop custom digital solutions for clients like The Charter, Brokenwood, Tramsheds and many more
Transforming Brokenwood’s content and social media
Our thumb-stopping photography and video showcased the brands motto ‘make great wine and have fun’ and was amplified to its target audiences by our digital strategy.
Industry
- Wine
Services
- Social Media Strategy
- Social Media Management
- Content – Photography
- Content – Videography
Creating a strong online & digital footprint for The Pantry Manly
Located at the water’s edge of the iconic Manly Beach, The Pantry Manly is a popular restaurant for locals and tourists alike. Upon new ownership, they had a minimal online and social media footprint. The restaurant had an incredible location, but needed a complete refresh of their branding to complement their location. Wasamedia overhauled the restaurant’s branding and digital presence. This included a refresh of their logos, menus, website and branding collateral as well as a stylised portfolio of photography and videography for social media. Now, The Pantry Manly has been put back on the map as an iconic Manly attraction and tourist destination.
Industry
- Restaurant
Services
- Social Media Strategy
- Social Media Management
- Content – Photography
- Content – Videography
- Graphic Design
Transforming the social media presence for PappaRich Australia
Our creative, thumb-stopping content and amplification strategy helped to engage and educate consumers.
Industry
- QSR restaurant
Services
- Social Media Strategy
- Social Media Management
- Content – Photography
- Content – Videography
A brand and eCommerce campaign that delivered incredible ROI!
In 2017 Wasamedia was briefed to assist with declining room sales across Anantara’s prestigious Maldives property, Anantara Kihavah (KIH). The resort is widely regarded as the ‘jewel in the crown’ of Minor Hotel Group’s (MHG) 150 properties, with many celebrity fans. Wasamedia was tasked with creating ‘Instagrammable’ social content as well as an eCommerce campaign to drive awareness through to sales.
Industry
- Travel
Services
- Social Media Strategy
- Social Media Management
- Content – Photography
- Content – Videography
- Ecommerce – Strategy
Social media strategy takes Anantara Layan to a new level
Wasamedia facilitated a comprehensive content creation trip with videographers and photographers to capture the properties USPs and in turn created a tailor-made social media campaign to better represent the property to an online audience. We supported this social media content with a huge geo-targeted advertising campaign to ensure the content was exposed to the right audiences at the right times.
Industry
- Hotels / Resorts
Services
- Social Media Strategy
- Social Media Management
- Zuma + Dee Plee – Collab
- Content – Photography
- Content – Videography
Discuss your project with us
FAQ
Want to know more? We'd love to hear from you! Contact us
This depends on the type of video as costs can rise quickly once you introduce location fees, talent fees and multiple videographers. These are all things we discuss at our initial meeting.
We are always happy to work with whatever ideas you may have! Our videographers and production assistants can help you develop your ideas and let you know things that do or don’t work for production.
We will always send you a video brief/run through sheet prior to the shoot day, but once we’re there we direct you and your employees on what we need from you to make the video look great. There may be a small amount of disruption to your business on the day, as we’ll need certain things from your employees, but things generally very smoothly!
We work with a 10-day turnaround for our videos – but this does depend on the workload of our videographers. Any delays would only ever amount to a maximum two-week turnaround.